They call me The Webinar Guy.
Before I tell you about the Power Offer Workshop…
I’d like to tell you a short story. About how I “failed” at paid traffic.
And how that failure forced me to create a brand new way to sell my services.
A few years ago I was struggling to grow my digital marketing agency.
I remember it like it was yesterday.
It was December 2016.
My first-born son was just 3 months old.
We had moved into our dream home which was more than 3x the cost of our first home.
My expenses were way up.
But my business hadn’t grown to match.
Sure, we were profitable.
But my cost per lead was astronomical and unscalable.
After trying countless other things…
→ Like the classic “ascension ladder...”
→ Fancy email sequences…
→ Social media posts, and more…
I decided to “let go”.
I was no longer going to listen to the other gurus.
I needed to figure out what actually was going to work for ME.
So, as I lay in bed late one night…
Losing sleep over where my next customer was going to come from…
The idea hit me like a ton of bricks.
At that moment, I just knew this was going to work.
It had to, it made too much sense.
But why wasn’t anyone else doing it?
I ran downstairs and flipped open my laptop…
And started tapping away as fast as I could before I forgot.
By the time I hit publish, it was almost midnight.
I was exhausted.
I told myself I wasn’t going to look at the results until morning.
When I woke up and checked the results I couldn’t believe my eyes.
I had a flood of responses and applications.
People who said, “YES, Joel, I want to work with you!”
By the end of that day, I had closed a $25k deal.
And another one shortly thereafter.
The Power Offer was born.
Since then, the Power Offer has revolutionized the way we market and sell high ticket products and services.
For ourselves, and our clients and students.
Before today, if you wanted to unleash the Power Offer on your market…
You’d have to invest 5-figures in our done-for-you service…
Or buy my $2,000 course, High Ticket Course.
THAT ALL CHANGES NOW
👉 How to find the one thing that will make your market say “YES!”
👉 How to state the promise in the best way
👉 How to overcome their most common objections
👉 How to prove credibility, and most importantly
👉 How to condense all of the above into 1-2 sentences
Whether you want to launch a brand new high ticket offer…
Or scale an existing one…
Whether you sell services/consulting…
Or online courses...
I put this workshop together for one purpose:
By the end of the training, you will be able to write a 1-2 sentence ad…
Show it to your market - organic or paid…
And make immediate sales.
HERE'S THE TRUTH
In fact, I’m so confident the contents of this workshop will be…
A game-changer for your business…
That I’m going to give you the power offer formula FOR FREE.
But first, let me give you some context.
Before you can use the Power Offer to its full potential…
I was over-educating my market.
And wasting their time teaching them what they already knew.
I was paying $300 to $400 per lead…
And over $1,000 per customer.
And even though I was profitable…
I couldn’t sustain it and I couldn’t scale it.
Once I understood what my best customers really wanted...
And communicated it to them via the Power Offer…
I was getting leads for as low as $30-$40.
That’s a 90% reduction in ad spend.
THE 1-SENTENCE POWER OFFER
CALL OUT YOUR BEST CUSTOMER
“Just one tip cut our lead cost by two-thirds…
I use this method for my business as well as my client's businesses and we're getting phenomenal results already...”
NO. Do not buy the Power Offer Workshop.
You already have access to the training in the Bonus Modules of your membership area.
I'm so glad you asked me that.
The fact that you haven’t created your course yet is a good thing!
“Build it and they will come” is a lie.
In fact, you don’t want to even start building your course until you’ve first validated your offer.
I didn't create my course when I first launched.
When I started with this model, I crafted my offer and my promise first.
And my delivery mechanism was to work 1-on-1 with clients first to achieve that promise.
I landed my first handful of clients this way, long before I created my program.
The students who get the best results with the Power Offer Workshop are people who have some experience with marketing.
If you're completely new to paid ads, you should not expect to make 100k in your first month.
Having said that, Power Offers make advertising easy, even for beginners.
That's because it simplifies the process so much...
And makes it much faster and cheaper to test and optimize your ads.
One of the major problems with the paid traffic systems other experts teach is this:
You have to spend a LOT of money to get enough data to optimize.
I know, because I've faced it myself.
At one point, I was paying $400 a lead; that's just not sustainable.
After I figured out the power offer, that lead cost went down to $30-$40.
We've done the same for some of our students – they went from paying $150/lead to $20-$30/lead.
Oh, and by the way…
If you want to test your Power Offer on a warm audience – like an email list or a Facebook group – that works too ;)
One of my students, Ben, launched his Power Offer in his Facebook group.
He got 300 leads in 24 hours and turned them into $16,274 in a week.
Courtney launched a Power Offer on his personal Facebook profile.
And ended up with $20,000 in sales overnight.
Look, I get it.
It can be daunting to spend money on ads with no idea whether they're going to work.
And I'm not going to lie to you – for advertising to work, there is some testing that's required.
That testing requires money.
Because the algorithm needs time to gather data so it can find your buyers.
That's why we start by testing your power offer with your warm audience.
1) It costs you nothing to send some emails and post on social media.
2) If your power offer lands, people will buy.
And they're not going to buy low ticket. They're going to buy high ticket.
So you'll be making 3, 5, up to 10 times more per client than before.
But you not gonna just pour that cash in your bathtub and swim in it like Scrooge McDuck.
You're gonna INVEST some of that money on your advertising.
This is how we bootstrap your ads and make sure you aren't paying out of pocket for it.
There's one more important thing you need to know about running ads:
It's only applicable now and I don't know how long it's going to last.
There's been a market correction recently.
A lot of advertisers are pulling back or have gotten knocked off the platforms.
This means advertising costs are cheaper than they have been in...at least the last 6 months.
Smart players are taking this opportunity to gobble up their competitors' market share.
I don't know anyone who understands this feeling more than me.
30-grand to an "elite" mastermind I joined to help me figure out my ads...who just told me to hire an agency.
Tens of thousands in ad spend.
But I'm grateful for those "mistakes."
Because if I didn't make them, I wouldn't have come up with the power offer/mini webinar combo that's made me and my clients/students a lot of money.
My system that works so well...is borne out of those failures.
Here's the thing:
Every course creator has to pay their tuition to graduate from the university of entrepreneurship.
All those failed investments are your tuition payments on the path to success.
You would've had to pay them anyway.
Better they're behind you than ahead.
The only way to truly "fail" in business is to play once, lose, and then never play again.
That's the cool thing about the power offer.
Some of my clients see results in days.
Like Brian, who closed a $2,500 sale over DMs – no ads, no mini webinar, and no sales call
Or Ben, who sold $16,274 in 7 days.
Or Courtney, who sold $20,000 in 2 days with no ads and no mini webinar – just organic.
What I've seen with most of my clients is they get results in the first 10-14 days.
I mean, once they transition to a high ticket offer, they just need one sale to see an ROI.
And it's quite common for my clients to go from zero to $20,000-$30,000 in 30 days.
I'm confident that if you're someone who takes action fast, you'll see similar or better results.
Just click here or on the button below.
You’ll be taken to a checkout page.
Enter your regular details and click/tap “Pay.”
Once your order is confirmed, I’ll email you access to the Power Offer Workshop.
Send me an email with your question and I'll answer it – firstname.lastname@example.org